What is Nifty P.R.?

A public relations and communications management professional, I offer strong public relations, business development, and project management experience with a strong focus in strategic planning, crisis communication management, business ethics, marketing, budgeting, and resource allocation.

 

If you need help promoting your event or organization, please let me know.

EXPERIENCE INCLUDES:

Public Relations & Communications

• Spearheaded all media and government relational efforts on local, national and international levels and developed a strong media presence in various diverse publications including foreign language publications.
• Worked with various departments in several organizations to create communication guidelines and streamlined the information gathering process for promoting and elevating organizations' statuses as experts in their respective fields and industries.
• Wrote several articles, by-lines, and ARA content for clients and have been featured in national and international publications..
• Planned, promoted, and executed several large scale events benefiting area non-profits, political and community-based organizations and agencies.
• Managed a variety of community service initiatives and outreach programs, scholarship foundation, and the policies and procedures manual.

Marketing & Project Management

• Conceived, developed and launched all local creative strategic marketing campaigns. 
• Experience in drafting print, radio, and online advertising campaigns.
• Managed budgets between $1.1M -  $850K and consistently delivered inquiry lead flow 5 - 13% over plan with a conversion rate between 8 - 11.5%. 
• Developed and integrated social media campaigns for various audiences.
• Managed and updated various websites for marketing purposes.

• Fulfilled multi-functional job responsibilities including project management and product marketing.
• Developed organizations' policy and procedure manuals and provided training for each organization's key management teams.
• Created ideation concepts, drafted company’s public relations portfolio, and assisted with marketing presentations.
• Experienced crisis training, planning, and communications management.

Management & Business Development

• Established business ventures from inception through profitable operations.
• Oversaw every phase of business operations, including budget planning, P & L, CRM, organizational management, strategic analysis and planning, and marketing.
• Worked extensively with business and legislative special interest groups including the Greater Minneapolis Regional Chamber of Commerce, Hispanic Chamber of Commerce, Minnesota Career College Association, Association Private Sector Colleges and Universities, U.S. Department of Fish and Wildlife Services.
• Managed and coordinated strategic analysis and planning for two for-profit and two non-profit organizations.
• Oversaw preparation of the annual budget and other necessary financial documents. Provided information and justifications for the Executive Committee and Board of Trustees in its budgetary review and approval processes.
• Developed the policy and procedure manuals and provided training for each organization’s key management teams.
• Hired as a consultant for two non-profit organizations during the temporary hiatus of their Executive Directors.
• Developed beneficial relationships across various industries.
• Experienced lobbyist on city, state, and national levels.
• Updated an organization’s letter of incorporation, by-laws, and paperwork to garner a 501c3 classification with the State of Minnesota and federal governments.
• Volunteered as a Board of Director for several performing arts organizations.